The mass marketing of politics democracy in an age of manufactured images
"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers soluti...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Thousand Oaks u.a.
Sage Publ.
1999
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| Schlagworte: |
Geschichte 1900-2000
> Démocratie - États-Unis
> Marketing politique - États-Unis
> Marketing
> Massamedia
> Politiek
> Propagande électorale - Etats-Unis
> Présidents - Etats-Unis - Election
> Présidents - États-Unis - Élections
> Verkiezingen
> Medien
> Politik
> Democracy
> Political campaigns
> Presidents
> Election
> Bevölkerung
> Wahlverhalten
> États-Unis - Politique et gouvernement - 20e siècle
> USA
> United States
> Politics and government
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Tag hinzufügen | Zusammenfassung: | "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET. |
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| Beschreibung: | XVIII, 166 S. |
| ISBN: | 0761909583 0-7619-0958-3 0761909591 0-7619-0959-1 |