The rhetorical career of César Chávez
Chavez was an indefatigable speaker, writer, and non-discursive communicator who developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the center of his career. Hammerback and Jensen reveal that Chavez's worldview motivated him to work so tirel...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
College Station
Texas A & M Univ. Press
1998
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| Schlagworte: |
Chavez, Cesar <1927-1993>
> Oratory
> Chávez, César
> United Farm Workers
> Englisch
> Gewerkschaft
> Discourse analysis
> English language
> Rhetoric
> Labor leaders
> Mexican American labor union members
> Mexican American migrant agricultural laborers
> Migrant agricultural laborers
> Labor unions
> Persuasion (Rhetoric)
> Rhetorik
> USA
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Tag hinzufügen | Zusammenfassung: | Chavez was an indefatigable speaker, writer, and non-discursive communicator who developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the center of his career. Hammerback and Jensen reveal that Chavez's worldview motivated him to work so tirelessly and directed him to the particular rhetorical qualities and techniques that characterized his discourse The authors also demonstrate Chavez's surprising effectiveness as a rhetor despite his soft-spoken style, uncharacteristic of most powerful orators The fact that Chavez had an extraordinarily powerful effect on audiences is well known; how Chavez achieved that effect has never before been explained. Hammerback and Jensen developed a model "to help explain Chavez's startling transformation of some audiences and persuasion of others." By merging thought and character in his themes, arguments, and explanations, and in his first and second personae, Chavez was able to identify with the character of his listeners |
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| Beschreibung: | VIII, 241 S. Ill. |
| ISBN: | 089096808X 0-89096-808-X |