The house that Roone built the inside story of ABC news
Twenty years ago, ABC News was the laughingstock of broadcast journalism, trailing in the network ratings at a distant third. ABC lacked the reputation, the resources, and most important, the star power of its competitors on Broadcast Row
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Boston u.a.
Little, Brown
1994
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| Ausgabe: | 1. ed. |
| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | Twenty years ago, ABC News was the laughingstock of broadcast journalism, trailing in the network ratings at a distant third. ABC lacked the reputation, the resources, and most important, the star power of its competitors on Broadcast Row Roone Arledge, president of ABC News since 1977, changed all that. With acuity and determination, Arledge turned ABC News into a world-class news organization. Now a powerful empire, ABC News is number one in the ratings. Their slogan just happens to be true: more Americans get their news from ABC than from any other source. That makes Arledge the most powerful media executive in the country The House That Roone Built tells for the first time the dramatic story of this meteoric rise, and reveals, in all his complexity, the brilliant media pioneer who not only had his finger on the pulse of public demand but created the pulse itself |
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| Beschreibung: | 381 S. Ill. |
| ISBN: | 0316331511 0-316-33151-1 |