Focus groups a practical guide for applied research
"The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been exp...
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| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Thousand Oaks u.a.
Sage
1994
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| Ausgabe: | 2. ed. |
| Schlagworte: |
Ciencias sociales - Investigación
> Ciencias sociales - Metodología
> Entretiens centrés
> Entretiens focalisés
> Groepsinterviews
> Recherche évaluative (Programmes d'action sociale)
> Sciences sociales - Méthodologie
> Sozialwissenschaften
> Focus groups
> Social sciences
> Methodology
> Fokusgruppe
> Gruppe
> Gruppenforschung
> Empirische Sozialforschung
> Gruppeninterview
> Angewandte Forschung
> Evaluationsforschung
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Tag hinzufügen | Zusammenfassung: | "The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group."--BOOK JACKET. |
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| Beschreibung: | XIV, 255 S. |
| ISBN: | 0803955669 0-8039-5566-9 0803931867 0-8039-3186-7 |