Game changer
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-num...
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| Format: | Online |
| Sprache: | eng |
| Veröffentlicht: |
Place of publication not identified
Ascent Audio
2023
Sebastopol, CA O'Reilly Media Inc. |
| Ausgabe: | [First edition] |
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| Online Zugang: | https://learning.oreilly.com/library/view/~/9781663732873/?ar |
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Tag hinzufügen | Zusammenfassung: | The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. With research from BCG's Bruce Henderson Institute along with real-world examples, the authors and their colleagues at BCG define pricing strategy as a business leader's or business owner's conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. |
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| Beschreibung: | 1 Online-Ressource (1 sound file (13 hr., 53 min.) |
| ISBN: | 9781663732873 1663732876 |