Everything I Know about Marketing I Learned From Google

Want Market Share? Google It! "Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing."--Brian Morrissey,...

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Bibliographische Detailangaben
1. Verfasser: Goldman, Aaron
Format: Online
Sprache:eng
Veröffentlicht: Sebastopol, CA McGraw Hill-Ascent Audio 2010
O'Reilly Media Inc.
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Online Zugang:https://learning.oreilly.com/library/view/~/9781639291700/?ar
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Beschreibung
Zusammenfassung:Want Market Share? Google It! "Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing."--Brian Morrissey, Digital Editor, Adweek "An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." -Rishad Tobaccowala, Chief Strategy & amp; Innovation Officer, Vivaki About the Book You know you've hit it big when your name becomes a verb-and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating ...
ISBN:9781639291700
1639291709