HBR's 10 Must Reads on Sales

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditio...

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Bibliographische Detailangaben
1. Verfasser: Review, Harvard (VerfasserIn)
Weitere Verfasser: Kotler, Philip (VerfasserIn), Zoltners, Andris (VerfasserIn), Goyal, Manish (VerfasserIn), Parks, Tom (ErzählerIn), Anderson, James (VerfasserIn)
Format: Online
Sprache:eng
Veröffentlicht: Erscheinungsort nicht ermittelbar Ascent Audio 2020
Sebastopol, CA O'Reilly Media Inc.
Ausgabe:1st edition
Schlagworte:
Online Zugang:https://learning.oreilly.com/library/view/-/9781469078663/?ar
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Beschreibung
Zusammenfassung:Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
Beschreibung:1 Online-Ressource
ISBN:9781469078663