How the Wall Street Journal uses Machine Learning to predict lead conversions
Chris Boyd and John Wiley explain how the Wall Street Journal uses machine learning and a proprietary algorithm to predict the likelihood for someone subscribing, which in turn dictates the paywall experience that customer receives.
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| Format: | Online |
| Sprache: | eng |
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O'Reilly Media, Inc.
2019
Sebastopol, CA O'Reilly Media Inc. |
| Ausgabe: | 1st edition |
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| Online Zugang: | https://learning.oreilly.com/library/view/-/0636920424024/?ar |
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Tag hinzufügen | Zusammenfassung: | Chris Boyd and John Wiley explain how the Wall Street Journal uses machine learning and a proprietary algorithm to predict the likelihood for someone subscribing, which in turn dictates the paywall experience that customer receives. |
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| Beschreibung: | 1 Online-Ressource (1 video file, approximately 40 min.) |