˜Theœ Role of Research in Advertising

This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Körperschaften: Australian Film, Television and Radio School, Australian Film and Television School, AFTRS, Contemporary Arts Media, Hush Videos
Weitere Verfasser: Crooke, Marion, Lane, Jo, McCall, Simon, Barlow, Roger
Format: Online
Sprache:eng
Veröffentlicht: South Melbourne, Vic, Australia Contemporary Arts Media (distributor) 1991
Footscray, Victoria, Australia Contemporary Arts Media
Schriftenreihe:Advertising and TV commercial production series
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Online Zugang:https://www.artfilms-digital.com/Detail.aspx?ItemID=1254
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Beschreibung
Zusammenfassung:This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients. Australian Film Television and Radio School production....
Beschreibung:Producer, Marion Crooke ; director, Jo Lane
Presenters, Simon McCall, Roger Barlow
Beschreibung:1 Online-Ressource (36 mins)
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