| Co-creating advertising literacy awareness campaigns for minors
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2017 |
Daems, Kristien |
| Effect of popularity and peer pressure on attitudes toward luxury among teens
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2017 |
Gil, Luciana A. |
| Typology of measures of children engagement in parental purchase decisions
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2017 |
Dikcius, Vytautas |
| Categorising the money management behaviour of young consumers
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2017 |
Bamforth, Jill |
| Gender-based food stereotypes among Turkish university students
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2017 |
Basfirinci, Cigdem |
| Undergraduates' responses to factors affecting their money management behaviour : some new insights from a qualitative study
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2017 |
Bamforth, Jill |
| Measuring young consumers' sustainable consumption behavior : development and validation of the YCSCB scale
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2017 |
Fischer, Daniel |
| Active mediation of television, internet and mobile advertising
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2017 |
Shin, Wonsun |
| An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong
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2017 |
Fung, Maggie S. K. |
| The perception of media messages by preschool children
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2017 |
Šramová, Blandína |
| A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions
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2017 |
Soh, Catherine Qian Ying |
| Decision-making dynamics between Spanish mothers, fathers and children
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2017 |
Carrero, Isabel |
| The young luxury consumer in Qatar
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2017 |
Farrag, Dalia Abdel Rahman |
| Co-designing with young consumers : reflections, challenges and benefits
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2017 |
Durl, James |
| What determine shoppers' preferences for malls in an emerging market?
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2017 |
Paul, Justin |
| Gender and young consumer ethics : an examination in two Southeast Asian countries
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2017 |
Tjiptono, Fandy |
| Marketing bank services to youth in China
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2017 |
Chan, Kara |
| Binge watching and college students : motivations and outcomes
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2017 |
Panda, Swati |
| Influence of social media marketing communications on young consumers' attitudes
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2017 |
Duffett, Rodney Graeme |
| Religiousness and digital piracy among young consumers in an emerging market
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2017 |
Arli, Denni |
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