Investigating the effect of brand personality on customers' loyalty with moderating role of customers' commitment (case study: Tuka Transportation Co. (PLC), Esfahan, Iran)

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Veröffentlicht in:International journal of markets and business systems
1. Verfasser: Hosseini, Seyed Hasan (VerfasserIn)
Weitere Verfasser: Mashkani, Abolfazl Jannati (VerfasserIn), Hashemi, Mohammad Mahdi Sadr (VerfasserIn), Abdellahi, Sayed Amin (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2016
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