| Integrating relationships and community building into universities' social media marketing : implications from a case study
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2018 |
Hou, Jenny |
| Social media stakeholder co-creation of celebrities as human brands
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2018 |
Centeno, Dave |
| The consumer engagement/return on social media engagement interface : development of a conceptual model
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2018 |
Solem, Birgit A. A. |
| Strategizing social media presence
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2018 |
Pucciarelli, Francesca |
| Salient role and centrality of trust in social media marketing
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2018 |
Bhat, Anil K. |
| Mechanisms for incentivizing and encouraging online social interactions - an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour
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2018 |
Feitosa, William |
| The rise of social media : implications for emerging markets
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2018 |
Adeola, Ogechi |
| Social recruitment : investing in social currency
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2018 |
Sharma, Arti |
| The struggle of secrecy, safety, and security of social media and smartphones
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2018 |
Zochalski, Ronald M. |
| Attitudes towards brands and advertisements : qualitative and thematic analysis of social media data
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2018 |
Mogaji, Emmanuel |
| Trust relationships in social networks : a typology of strategies for communication between companies and their consumers
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2018 |
Balbinot, Zandra |
| Social media marketing for B2B : from information to decision to retention
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2018 |
Vize, Roisin |
| Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement
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2018 |
Dolan, Rebecca |
| Social media engagement and return on engagement
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2018 |
Srivastava, Ritu |
| An unexpected journey : the influence of social media on consumer decision-making
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2018 |
Weitzl, Wolgang |
| Like-influencer framework : a study of factors influencing click of "like" option by users on Facebook
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2018 |
Sharma, Rashmi |
| Citizen relationship management by government of India through social media channels
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2018 |
Gupta, Rajan |
| Academia goes social media, MOOC, SPOC, SMOC, and SSOC : the digital transformation of higher education institutions and universities
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2018 |
Kaplan, Andreas |
| Network based choice formation : a review in the context of online communities
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2018 |
Sinha, Shameek |
| Creepy and intrusive : a consumer's perspective of online personalized communications
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2018 |
Stevens, Arlonda |
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