Trust relationships in social networks : a typology of strategies for communication between companies and their consumers

Trust relationships in social networks a typology of strategies for communication between companies and their consumers

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Bibliographische Detailangaben
Veröffentlicht in:Contemporary issues in social media marketing
1. Verfasser: Balbinot, Zandra (VerfasserIn)
Weitere Verfasser: Tep, Sandrine Prom (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2018
Schlagworte:
Social Web > Beziehungsmarketing > Vertrauen > Online-Handel > Aufsatz im Buch
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