| Who is in charge of value? : the e emerging role of Chief Value Officer
|
2018 |
Baker, Ronald J. |
| How a vice president of value can drive profits in B2B
|
2018 |
Snelgrove, Todd C. |
| Is innovation in pricing your next source of competitive advantage?
|
2018 |
Hinterhuber, Andreas |
| Why segmentation matters
|
2018 |
Trevenen, Linda |
| Pricing processes in fast-paced business-to-business settings
|
2018 |
Johansson, Magnus |
| Winning on the margin : the B2B value imperative
|
2018 |
Moorman, Mike |
| Behavioral aspects of pricing
|
2018 |
Lowe, Ben |
| The next frontier of the pricing profession
|
2018 |
Mitchell, Kevin |
| CEO championing of pricing and the impact on firm performance
|
2018 |
Liozu, Stephan |
| Ten considerations for your pricing model innovation process
|
2018 |
Liozu, Stephan |
| Effective pricing strategies in B2B markets
|
2018 |
Farrés, Rafael |
| Using economic value communication to bend business-to-business buyers' value perceptions
|
2018 |
Provines, Christopher D. |
| Value : distilling the essence
|
2018 |
Macdivitt, Harry |
| Innovation in estimating willingness to pay
|
2018 |
Biehn, Neil |
| Research on odd prices : dead end or field of potential innovation
|
2018 |
Balan, Carmen |
| The organizational design of the pricing function in firms : a center-led management approach
|
2018 |
Liozu, Stephan |
| Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
|
2018 |
Hallberg, Niklas |
| B2B pricing systems : proving ROI
|
2018 |
Stiving, Mark |
| The five fundamental value factors
|
2018 |
Drews, Ralf |
| Pricing due diligence in the mergers and acquisition process
|
2018 |
Dvorin, David |
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