Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
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| Veröffentlicht in: | International journal of business excellence |
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| 1. Verfasser: | |
| Weitere Verfasser: | , , |
| Format: | UnknownFormat |
| Sprache: | eng |
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2017
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| Special issue: Business excellence in 21st century organisations | 2009 | 2.2009,3/4 |