Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies

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Veröffentlicht in:International journal of business excellence
1. Verfasser: Lee, Tzong-ru (VerfasserIn)
Weitere Verfasser: Choy, K. L. (VerfasserIn), Hsu, Min Chih (VerfasserIn), Cassia, Fabio (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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