The impact of word of mouth via Twitter on moviegoers' decisions and film revenues revisiting prospect theory how WOM about movies drives loss-aversion and reference-dependence behaviors

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of advertising research
1. Verfasser:	Yoon, Yeujun (VerfasserIn)
Weitere Verfasser:	Polpanumas, Charin (VerfasserIn), Park, Young Joon (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	June 2017
Schlagworte:	Movie critic > consumer reviews > Electronic word-of-mouth > Twitter > Prospect theory > Aufsatz in Zeitschrift
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