The netvertising image : netvertising image communication model (NICM) and construct definition

The netvertising image netvertising image communication model (NICM) and construct definition

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Bibliographische Detailangaben
Veröffentlicht in:Advertising, promotion, and new media
1. Verfasser: Stern, Barbara B. (VerfasserIn)
Weitere Verfasser: Zinkhan, George M. (VerfasserIn), Holbrook, Morris B. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
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