Who imitates whom? : a study on new product introductions in the Japanese non-alcoholic beverage industry

Who imitates whom? a study on new product introductions in the Japanese non-alcoholic beverage industry

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Bibliographische Detailangaben
Veröffentlicht in:Japanese management in evolution
1. Verfasser: Asaba, Shigeru (VerfasserIn)
Weitere Verfasser: Lieberman, Marvin B. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2018
Schlagworte:
Produktentwicklung > Alkoholfreies Getränk > Imitationsstrategie > Produktpiraterie > Getränkeindustrie > Japan > Aufsatz im Buch
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