Does it pay to recall your product early? an empirical investigation in the automobile industry

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Veröffentlicht in:Journal of marketing
1. Verfasser: Eilert, Meike (VerfasserIn)
Weitere Verfasser: Jayachandran, Satish (VerfasserIn), Kalaignanam, Kartik (VerfasserIn), Swartz, Tracey A. (VerfasserIn)
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Sprache:eng
Veröffentlicht: May 2017
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