Online relationship formation

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing
1. Verfasser: Kozlenkova, Irina V. (VerfasserIn)
Weitere Verfasser: Palmatier, Robert W. (VerfasserIn), Fang, Eric (VerfasserIn), Xiao, Bangming (VerfasserIn), Huang, Minxue (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: May 2017
Schlagworte:
Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Reflections on publishing in the Journal of Marketing 2018 Kumar, V.
Transformative marketing : the next 20 years 2018 Kumar, V.
When does market share matter? : new empirical generalizations from a meta-analysis of the market share-performance relationship 2018 Edeling, Alexander
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets? 2018 Boyd, D. Eric
A study of bidding behavior in voluntary-pay philanthropic auctions 2018 Haruvy, Ernan
Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media 2018 Colicev, Anatoli
Clustering, knowledge sharing, and intrabrand competition : a multiyear analysis of an evolving franchise system 2018 Butt, Moeen Naseer
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention 2018 Rio Olivares, M. J. del
Share repurchases and myopia : implications on the stock and consumer markets 2018 Bendig, David
Format neglect : how the use of numerical versus percentage rank claims influences consumer judgments 2018 Sevilla, Julio
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level 2018 He, Jia
Specialist competitor referrals : how salespeople can use competitor referrals for nonfocal products to increase focal product sales 2018 Blanchard, Simon J.
Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry 2018 Sharma, Amalesh
Why consumers don't see the benefits of genetically modified foods, and what marketers can do about it 2018 Hingston, Sean T.
The long reach of sponsorship : how fan isolation and identification jointly shape sponsorship performance 2018 Mazodier, Marc
How consumers' political ideology and status-maintenance goals interact to shape their desire for luxury goods 2018 Kim, Jeehye Christine
Reflections on "transformative marketing : the next 20 years" 2018 Meyer, Robert J.
A theory of customer valuation : concepts, metrics, strategy, and implementation 2018 Kumar, V.
Social dollars in online communities : the effect of product, user, and network characteristics 2018 Park, Eunho
Converging on a new theoretical foundation for selling 2018 Hartmann, Nathaniel N.
Alle Artikel auflisten