| The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
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2022 |
Dehdashti, Yashar |
| Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
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2022 |
Harms, Bianca |
| Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
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2022 |
Labrecque, Lauren I. |
| Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
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2022 |
Batista, Juliana Moreira |
| I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
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2022 |
Bernritter, Stefan F. |
| Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
|
2022 |
Papez, Maja Golf |
| Sponsorship disclosure of influencers : a curse or a blessing?
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2022 |
Giuffredi-Kähr, Andrea |
| Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
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2022 |
Rosario, Ana Babić |
| Using speech acts to elicit positive emotions for complainants on social media
|
2021 |
Argyris, Young Anna |
| Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
|
2021 |
Byun, Kyung-Ah |
| The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
|
2021 |
Karpinska-Krakowiak, Malgorzata |
| Emoji, playfulness, and brand engagement on Twitter
|
2021 |
McShane, Lindsay |
| Past, present, and future of electronic word of mouth (eWOM)
|
2021 |
Verma, Sanjeev |
| Predicting tie strength with ego network structures
|
2021 |
Stolz, Simon |
| Let me entertain you? : the importance of authenticity in online customer engagement
|
2021 |
Eigenraam, Anniek W. |
| Empirical analyses of nonlinear effects of reserve prices on ending prices in online auctions
|
2021 |
Han, Jidong |
| Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
|
2021 |
Mazerant, Komala |
| Certainty in language increases consumer engagement on social media
|
2021 |
Pezzuti, Todd |
| Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
|
2021 |
Jai, Tun-Min |
| LSTM response models for direct marketing analytics : replacing feature engineering with deep learning
|
2021 |
Sarkar, Mainak |
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