| A typology if minimalism in advertising
|
2017 |
Margariti, Kostoula |
| Article or ad? Readers' recognition and evaluations of native advertisements on online news websites
|
2017 |
Krouwer, Simone |
| Don't disturb the dead: customers' attitude toward promotional messages on post-mortem Facebook pages
|
2017 |
Boeuf, Benjamin |
| High and light, dark and heavy? Using metaphoric associations to affect perceptions oh the nutritional content of food products
|
2017 |
Thomas, Stefan |
| In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes
|
2017 |
Hooft, Andreu van |
| Partnership in the forefront: advertising agencies' roles and business clients' loyalty
|
2017 |
Arslanagic-Kalajdzic, Maja |
| Reflection of values-practices inconsistency in advertising from Finland
|
2017 |
Saleem, Salman |
| Salient appeals in advertising promoting breast self-examination and mammography examination
|
2017 |
Dobrenova, Fanny V. |
| Should she hold it or should she eat it? The efficient pose of testimonials to improve perceptions of tastiness of food products
|
2017 |
Manouras, Martina |
| When risk communication messages should be assertive : differentiating the moderating effects of perceived issue importance and perceived susceptibility
|
2017 |
Wieluch, Marina Isabel |
| Facial expressions to evaluate advertising : a laboratory versus living room study
|
2017 |
Ausin-Azofra, Jose Manuel |
| Investigating the influence of musical congruity in higher education advertising : a genre congruity perspective
|
2017 |
Abolhasani, Morteza |
| Media multitasking and the role of task relevance in background advertising processing
|
2017 |
Smit, Edith G. |
| Can advertisers benefit from the name-letter- and birthday-number effect?
|
2017 |
Keller, Barbara |
| Can disclosures aid children's recognition of TV and website advertising?
|
2017 |
Vanwesenbeeck, Ini |
| Do online reviews affect customers differently when they are actually read?
|
2017 |
Maslowska, Ewa |
| In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
|
2017 |
Tevi, Alexander |
| External and internal context in the coherence of advertisement : an empirical study of the affect to the ad and brand
|
2017 |
Grochowska, Alicja |
| Increasing co-product evaluations by using integrative logos
|
2017 |
Heberle, Antonia |
| Nothing beats quality? The influence of consumer testing signs on the evaluation of print ads
|
2017 |
Havlicek, Eva |
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