All in, one-at-a-time or somewhere in the middle? leveraging the composition and size of the negotiating package

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Veröffentlicht in:The journal of business & industrial marketing
1. Verfasser: Herbst, Uta (VerfasserIn)
Weitere Verfasser: Kemmerling, Birte Christina (VerfasserIn), Neale, Margaret A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
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