Steps toward a city marketing mix and its perception measurement

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Bibliographische Detailangaben
Veröffentlicht in:	Strategic place branding methodologies and theory for tourist attraction
1. Verfasser:	Mišič, Katja Udir (VerfasserIn)
Weitere Verfasser:	Podnar, Klement (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2017
Schlagworte:	Stadtmarketing > Wahrnehmung > Performance-Messung > Erfolgsfaktor > Aufsatz im Buch
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Titel	Jahr	Verfasser
Promoting city branding by defining the tourism potential area based on GIS mapping	2017	Hsueh, Ya-Hui
Business fabric and place branding : measuring entrepreneurship at the street scale	2017	Sperenza, Philip
City branding and the power of netnography in the era of social media	2017	Özbölük, Tuğba
Country of origin effects : the interaction of place and product?	2017	Clifton, Nick
Health tourism - based destination marketing	2017	Gürcü, Maşide
Defining place image	2017	Clouse, Candi
Urban design and the entrepreneurial City : place branding theory and methods	2017	Alamira Reem Bani Hashim
Building city brand through social media : the effect of social media brand community on brand image	2017	Muinonen, Linda Lea Elisabet
The effekt of religious affiliation on nation/place image	2017	Kurar, İhsan
Do places have a personality? : a perspective from place branding	2017	Hanna, Sonya
Steps toward a city marketing mix and its perception measurement	2017	Mišič, Katja Udir
Exploring city branding as a tool to conserce urban green infrastructure in developing countries	2017	Padigala, Bhaskar
The role of movies/TV series in building country/city/destination brands	2017	Şahbaz, Ramazan Pars
A theoretical approach for sustainable communication in city branding : multilateral symmetrical communication model	2017	Bıçakçı, Ayşe Banu
The role of culture in city branding	2017	Ozer, Selda Uca