Disentangling location-based advertising the effects of location congruency and medium type on consumers' ad attention and brand choice

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Veröffentlicht in:International journal of advertising
1. Verfasser: Ketelaar, Paul E. (VerfasserIn)
Weitere Verfasser: Bernritter, Stefan F. (VerfasserIn), Riet, Jonathan van 't (VerfasserIn), Hühn, Arief Ernst (VerfasserIn), Woudenberg, Thabo J. van (VerfasserIn), Müller, Barbara C. N. (VerfasserIn), Janssen, Loes (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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