Cause-related marketing ads in the eye tracker it depends on how you present, who sees the ad, and what you promote
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| Veröffentlicht in: | International journal of advertising |
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| Format: | UnknownFormat |
| Sprache: | eng |
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2017
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Tag hinzufügen | Titel | Jahr | Band |
|---|---|---|
| Special issue: electronic word-of-mouth | 2018 | volume 37, number 1 (January 2018) |
| Special issue: International Conference on Research in Advertising (ICORIA) | 2017 | volume 36, number 1 (2017) |
| Special issue: International Conference on Research in Advertising (ICORIA) | 2017 | volume 36, number 5 (September 2017) |
| Special issue: marketing communications in Latin America | 2017 | volume 36, number 6 (November 2017) |
| Special issue: gender issue in advertising | 2016 | volume 35, number 5 (2016) |
| Special issue: social and environmental issues in advertising | 2016 | volume 35, number 1 (2016) |
| Special issue: Advertising and social media | 2011 | 30.2011,1 |
| Special issue: advertising and the brain | 2008 | 27.2008,3 |