Cause-related marketing ads in the eye tracker it depends on how you present, who sees the ad, and what you promote

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Chang, Chun-Tuan (VerfasserIn)
Weitere Verfasser: Chen, Pei-Chi (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
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