Expert blogs and consumer perceptions of competing brands

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Bibliographische Detailangaben
Veröffentlicht in:Management information systems
1. Verfasser: Luo, Xueming (VerfasserIn)
Weitere Verfasser: Gu, Bin (VerfasserIn), Zhang, Jie Jennifer (VerfasserIn), Phang, Chee Wei (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: June 2017
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