User-generated product reviews on the internet the drivers and outcomes of the perceived usefulness of product reviews

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Veröffentlicht in:International journal of advertising
1. Verfasser: Kim, Kihan (VerfasserIn)
Weitere Verfasser: Cheong, Yunjae (VerfasserIn), Kim, Hyuksoo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
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