"We" are more likely to endorse than "I" the effects of self-construal and brand symbolism on consumers' online brand endorsements

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Bernritter, Stefan F. (VerfasserIn)
Weitere Verfasser: Loermans, Annemijn C. (VerfasserIn), Verlegh, Peeter (VerfasserIn), Smit, Edith G. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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