Eye-tracking evidence that happy faces impair verbal message comprehension the case of health warnings in direct-to-consumer pharmaceutical television commercials

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Veröffentlicht in:International journal of advertising
1. Verfasser: Russell, Cristel Antonia (VerfasserIn)
Weitere Verfasser: Swasy, John L. (VerfasserIn), Russell, Dale Wesley (VerfasserIn), Engel, Larry (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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