Consumers' social media brand behaviors uncovering underlying motivators and deriving meaningful consumer segments

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Bibliographische Detailangaben
Veröffentlicht in:Psychology & marketing
1. Verfasser: Dimitriu, Radu (VerfasserIn)
Weitere Verfasser: Guesalaga, Rodrigo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: May 2017
Schlagworte:
Consumer behavior > Social Media > Brand commitment > Aufsatz in Zeitschrift
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