| Low‐price guarantees as advertisement strategy and compensation policy : the more, the better?
|
-2017 |
Haesevoets, Tessa |
| Less is more : online consumer ratings' format affects purchase intentions and processing
|
-2017 |
Kostyk, Alena |
| Compulsive buying behavior : re‐evaluating its dimensions and screening
|
-2017 |
Maccarrone-Eaglen, Agata |
| Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
|
-2017 |
Kao, Danny Tengti |
| Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
|
-2017 |
Youn, Seounmi |
| Does snobbish service generate better sales? : the case of luxury goods
|
-2017 |
Chiou, Jyh-Shen |
| The moderating effects of financial broad-scope trust on consumer knowledge, cognitive effort, and financial healthiness
|
-2017 |
Hansen, Torben |
| Illegal downloading of pop music among university students in Taiwan : an agent-based model simulation
|
-2017 |
Pai, Chi-Ling |
| How trust in financial supplier information impacts young adults' financial information involvement : the moderating roles of product savings risk and social norm
|
-2017 |
Hansen, Torben |
| The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
|
-2017 |
Shoham, Aviv |
| The influence of social identity on value perceptions and intention
|
-2017 |
McGowan, Miriam |
| The use and misuse of student samples : an empirical investigation of European marketing research
|
-2017 |
Ashraf, Rohail |
| Informational nudges as an effective approach in raising awareness among young adults about the risk of future disability
|
-2017 |
Miesler, Linda |
| The ineffectiveness of counterclaim advertising for increasing consumer sentiment
|
-2017 |
Coker, Brent |
| From Super Mario to Skyrim : a framework for the evolution of video game consumption
|
-2017 |
Kuo, Andrew |
| Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
|
-2017 |
Vanwesenbeeck, Ini |
| Couples' narratives of shared-self, possessions and consumption experiences
|
-2017 |
Wong, Phoebe |
| Influence of contextual information and past prices on the willingness to pay and expected quality evaluations
|
-2017 |
Valle, Mauricio A. |
| Pre-menstrual period : do women really consume more?
|
-2017 |
Pastore, Cristina Maria de Aguiar |
| Prey positions as consumers' behavioural patterns : exploratory evidence from an fMRI study
|
-2017 |
Mesly, Olivier |
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