B2B relationship calculus quantifying resource effects in service-dominant logic

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	DeLeon, Anthony J. (VerfasserIn)
Weitere Verfasser:	Chatterjee, Sharmila C. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	May 2017
Schlagworte:	Aufsatz in Zeitschrift
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