Customer experience management toward implementing an evolving marketing concept

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Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Homburg, Christian (VerfasserIn)
Weitere Verfasser: Jozic, Danijel (VerfasserIn), Kuehnl, Christina (VerfasserIn)
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Sprache:eng
Veröffentlicht: May 2017
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