The effect of COO on retail buyers’ propensity to trial new products

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Veröffentlicht in:International marketing review
1. Verfasser: Reardon, James (VerfasserIn)
Weitere Verfasser: Vianelli, Donata (VerfasserIn), Miller, Chip E. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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