The EU as superordinate brand origin an entitativity perspective

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Veröffentlicht in:International marketing review
1. Verfasser: Diamantopoulos, Adamantios (VerfasserIn)
Weitere Verfasser: Herz, Marc (VerfasserIn), Koschate-Fischer, Nicole (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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