From global to social digital communication and the future of globalisation and advertising

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Bibliographische Detailangaben
Veröffentlicht in:	Global advertising practice in a borderless world
1. Verfasser:	Crawford, Robert (VerfasserIn)
Weitere Verfasser:	Brennan, Linda (VerfasserIn), Nguyen, Dang (VerfasserIn), Parker, Lukas (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2017
Schlagworte:	Werbewirtschaft > Globalisierung > Online-Marketing > Branchenentwicklung > Digitale Medien > Aufsatz im Buch
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Titel	Jahr	Verfasser
Globalisation of advertising : an overview of trends and issues	2017	Sinclair, John
Latin America and its influence on global creative advertising	2017	Torras, Marta Mensa
From global to social : digital communication and the future of globalisation and advertising	2017	Crawford, Robert
Advertising in Western Europe : the influence of digital media and sustainability	2017	Arroyo-Almaraz, Isidoro
Advertising in the Middle East and Western Asia : advertising culture and global influences	2017	Jazani, Reza Semnani
Advertising in Singapore : regional hub, global model	2017	Ling, Peter
Australasian advertising and the world	2017	Dickenson, Jacqueline
Advertising cultures and global influences in sub-Saharan Africa : Nigerian, South African and Kenyan models	2017	Olatunji, Rotimi Williams
Indian advertising in the context of globalisation	2017	Sreekumar, Hari
Globalisation, branding and advertising's stakeholders	2017	Brennan, Linda
Digital advertising and the new world of ‘viral’ advertising	2017	Parker, Lukas
American advertising and the politics of consumption	2017	Grow, Jean M.
Not an island : the symbiotic connection of the UK and global advertising industry	2017	Hook, Matthew
Advertising market in Central and Eastern Europe : case study of advertising market in Poland	2017	Domański, Tomasz
China: unique approaches to advertising in a globalising world	2017	Bilby, Julie