I create, you create, we all create - for whom?

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Veröffentlicht in:The journal of product & brand management
1. Verfasser: Kennedy, Eric (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
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SME brand identity : its components, and performance effects 2017 Muhonen, Timo
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value 2017 Bhaduri, Gargi
Social presence and customer brand engagement on Facebook brand pages 2017 Pongpaew, Wimmala
Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration 2017 Suh, Taewon
Assessing brand equity in the luxury wine market by exploiting tastemaker scores 2017 Blair, Amanda J.
A comparison of brand equity strength across consumer segments and markets 2017 Stocchi, Lara
Brand skill : linking brand functionality with consumer-based brand equity 2017 Mohan, Mayoor
Global products marketing strategy of two European MNCs in Vietnam 2017 Wafler, Beat Hans
Brand extension feedback effects : what do we know and where should we go? 2017 Childs, Michelle
Detangling consumer attitudes to better explain co-branding success 2017 Ho, Han-Chiang
Research on logo design and evaluation of youth education brands based on visual representation 2017 Zhu, Zhijuan
The impact of price promotions on checkout donations 2017 Xia, Lan
The impact of cognitive style, entrepreneurial attitudes and gender on competitive price responses 2017 Estelami, Hooman
Multiple commitments and behaviors : a mixed concept approach 2017 Hoppe, Daniel
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing 2017 Walsh, Cianfranco
The behavioral consequences of internal brand management among frontline employees 2017 Du Preez, Rose
When perceived ability to influence plays a role : brand co-creation in Web 2.0 2017 Kennedy, Eric
The asymmetric effect of portfolio and image abstractness 2017 Stoner, Jennifer L.
Consumer evaluations of trend imitation : brand equity, consumer attitudes and preference 2017 Vogel, Areti T.
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