Handbook of research on counterfeiting and illicit trade

This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives t...

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Weitere Verfasser: Chaudhry, Peggy E. (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Cheltenham, UK, Northampton, MA, USA Edward Elgar Publishing 2017
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Beschreibung
Zusammenfassung:This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection
Beschreibung:Enthält 19 Beiträge
Beschreibung:xv, 496 Seiten
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ISBN:9781785366444
978-1-78536-644-4
1785366440
1-78536-644-0