Improving performance and curtailing opportunism the role of contractual issue inclusiveness and obligatoriness in channel relationships

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Veröffentlicht in:The journal of business & industrial marketing
1. Verfasser: Yang, Pianpian (VerfasserIn)
Weitere Verfasser: Qian, Liping (VerfasserIn), Zheng, Songyue (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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