Advertisement attitude, brand attitude and purchase intention reciprocal and mediation effect study

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Veröffentlicht in:International journal of business excellence
1. Verfasser: Ganesan, P. (VerfasserIn)
Weitere Verfasser: Sridhar, M. (VerfasserIn), Priyadharsani, Saranya (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2016
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