The relationship between risk aversion, brand trust, brand affect and loyalty evidence from the FMCG industry

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Veröffentlicht in:Journal of Indian business research
1. Verfasser: Mishra, Mukesh Kumar (VerfasserIn)
Weitere Verfasser: Kesharwani, Ankit (VerfasserIn), Das, Dolly (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2016
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