What is innovation?
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| Veröffentlicht in: | Research handbook of innovation and creativity for marketing management |
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| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2017
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Tag hinzufügen | Titel | Jahr | Verfasser |
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| What is innovation? | 2017 | Klausen, Søren Harnow |
| Organizing for creativity | 2017 | Rasulzada, Farida |
| Four decades of engaging customers in product innovation | 2017 | Tran, Mai Khanh |
| Developing a conceptual model of the impacts of electronic word-of-mouth on innovation adoption | 2017 | Qian, Yingying |
| The influence of personality on creativity | 2017 | Hoff, Eva |
| Chan/zen of creativity management | 2017 | Tan, Ai Girl |
| Creativity in advertisement : how advertisements strike people - a critical discussion of the role of original ideas and background music | 2017 | Antonietti, Alessandro |
| Cultural influences on innovation resistance : a conceptual framework | 2017 | Salari, Nasir |
| Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective | 2017 | Shiu, Eric |
| Innovation performance in service industries - unlocking the intricate effects of strategic orientations and the business model | 2017 | Cheng, Colin |