Multinational corporation retailing in emerging economies interplays of resistance, cooperation and transmutation

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Bibliographische Detailangaben
Veröffentlicht in:	Research handbook of marketing in emerging economies
1. Verfasser:	Baron, Marie-Laure (VerfasserIn)
Weitere Verfasser:	Dholakia, Ruby R. (VerfasserIn), Dholakia, Nikhilesh (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2017
Schlagworte:	Multinationales Unternehmen > Einzelhandel > Schwellenländer > Aufsatz im Buch
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