Exploring the rise of fandom in contemporary consumer culture

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"...

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Bibliographische Detailangaben
Weitere Verfasser:	Wang, Cheng Lu (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA Business Science Reference 2018
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Kundenbindung > Emotion > Markentreue > Mitgliedschaft > Sportorganisation > Brand loyalty > Consumer behavior > Branding (Marketing) > Marketing > Fan
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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Titel	Jahr	Verfasser
A hero who never dies : Steve Jobs in his fans' minds	2018	Wu, Ruijuan
Those who rarely attend alone : tribal sport fans	2018	Hedlund, David P.
Charging fandom in the digital age : the rise of social media	2018	Guo, Shuojia
The passion that unites us all : the culture and consumption of sports fans	2018	Mastromartino, Brandon
"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India	2018	Sarkar, Abhigyan
Segmenting fan communities : toward a taxonomy for researchers and industry	2018	Collins, Nathalie
Fans and brands : delineating between fandoms, brand communities, and brand publics	2018	Todd, Breanna M.
I love to see them lose : investigating fan perceptions and behaviors toward rival teams	2018	Havard, Cody T.
Building the force : enacting fan brand community through the Star Wars BB-8 droid builders club	2018	Humphrey, William F.
Diversity of fans on social media : the case of entertainment celebrity in China	2018	Jia, Xinming
Brand pathologies : "monstrous" fan relationships and the media brand "Twilight"	2018	Buchanan-Oliver, Margo
Working behind playing : tamed fan labour and its stabilizing function in the Chinese mobile gaming fan community	2018	Fai, Boris Pun Lok
Living in a virtual reality : anime and manga fandom	2018	Zeng, Chengyan

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