Strategic B2B customer experience management the importance of outcomes-based measures

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Veröffentlicht in:The journal of services marketing
1. Verfasser: Zolkiewski, Judy (VerfasserIn)
Weitere Verfasser: Story, Victoria (VerfasserIn), Burton, Jamie (VerfasserIn), Chan, Paul (VerfasserIn), Gomes, Andre (VerfasserIn), Hunter-Jones, Philippa (VerfasserIn), O'Malley, Lisa (VerfasserIn), Peters, Linda D. (VerfasserIn), Raddats, Chris (VerfasserIn), Robinson, William (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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