| Special issue: marketing challenges and opportunities in India
|
2018 |
Manrai, Ajay K. |
| New research on the determinants of export success
|
2018 |
Manrai, Ajay K. |
| Young consumer's green purchasing behavior : opportunities for green marketing
|
2018 |
Uddin, S. M. Fatah |
| Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
|
2018 |
Lu, Xinyu |
| A multi-stage model of adoption of online buying in India
|
2018 |
Rajaretnam, Jeyachandran |
| Attitudes toward star ratings : generational differences among Indian consumers
|
2018 |
Chung, Christina |
| The moderating role of local vs. foreign shopping context in consumer experience
|
2018 |
Chan, Elisa K. |
| Export performance : is it possible through knowledge and capabilities? : evidence from Turkish manufacturing firms
|
2018 |
Durmaz, Ahmet |
| Cooperation as a mediator between ICT and export success
|
2018 |
Cotarelo, M. |
| Cultural meaning, advertising, and national culture : a four-country study
|
2018 |
Czarnecka, Barbara |
| Do consumers discriminate against foreign companies even when they are green?
|
2018 |
Park, Yung-Hwal |
| Users' information privacy concerns and privacy protection behaviors in social networks
|
2018 |
Adhikari, Kishalay |
| The resource-based view within the export context : an integrative review of empirical studies
|
2018 |
İpek, İlayda |
| Electronic services co-creation experience : telecommunications sector in Tunisia as an example
|
2018 |
Ltifi, Moez |
| Green business strategies of exporting manufacturing firms : antecedents, practices, and outcomes
|
2018 |
Bıçakcıoğlu, Nilay |
| Cultural fit and the choice of international market entry scale of Chinese firms
|
2018 |
Qiu, Tianjiao |
| How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China
|
2018 |
Han, C. M. |
| New research on environmentally responsible consumption behavior and green business strategies
|
2018 |
Manrai, Ajay K. |
| Advances in cross-cultural research on consumer behavior and business strategies
|
2018 |
Manrai, Ajay K. |
| The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
|
2018 |
Rambocas, Meena |
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