ASEAN marketing journal Association of Southeast Asian Nations marketing journal

Vol. 11 (2019) nicht erschienen

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Bibliographische Detailangaben
Körperschaft: Association of Southeast Asian Nations (Herausgebendes Organ)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Depok Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia 2016?-2020
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Titel Jahr Verfasser
The role of customer networking capability effectiveness in enhancing the salespeople's performance in small and medium enterprises 2020 Udayana, Ida Bagus Nyoman
Determinants of non-muslim consumers' purchase behavior toward halal packaged food 2020 Untari, Asih
Application of theory of planned behavior in consumers' purchase decision of cats and dogs food products 2020 Pratama, Rendi Tegar
The role of customer networking capability effectiveness in enhancing the salepeople's performance in small and medium enterprises 2020 Udayana, Ida Bagus Nyoman
Exploring the intention and resistance of the customer in adopting the technology innovation : a qualitative study on the NFC-based mobile payment 2020 Pitari, Diananda Fitri
Gift giving behavior among millennials, the use of photo elicitation interview to discover consumer insight 2020 Rachmahani, Hera
Factors affecting online shopping behavior for net-generation in Jabodetabek 2020 Hendrapawoko, Kunto
Intervariable influence analysis of hierarchy of effect (HOE) model in cross-border e-commerce : study case : Shopee and Lazada 2020 Gabriella, Diyang Risma
The influence of self-congruity on customer loyalty of coffee shops : evidence from global-chain and local-chain coffee shops in Indonesia 2020 Anjani, Dela
Sosial media strategy of new KPop album : a visual analysis of Blackpink's photo teaser 2020 Kusumawati, Yudhistya Ayu
The effect of perceived value and mobile game loyalty on in-app purchase intention in mobile game in Indonesia : case study : Mobile Legend and Love Nikki 2020 Purnami, Luh Dyah
Determinants of eco-conscious consumer behavior of muslims in Indonesia the theory of planned behavior 2020 Nasr, Sumayyah Amalina
Impact of country of origin effect (COE) on consumer purchase intentions : a case study of cosmetic products in Lampang, Thailand 2020 Janak Pandey
Differences of individual demographic characteristics towards e-wallet payment in restaurants 2020 Caroline, Shinta
The effect of organisational reputation on e-loyalty : the roles of e-trust and e-satisfaction 2018 Sadeghi, Amir
Implementing data clustering to determine the capital allocation for micro, small, and medium-sized enterprises (MSMEs) 2018 Hidayah, Amelia
The anomaly of airline passenger behavioral intention : a comparison between low-cost and full-service airlines 2018 Auryn Rachma Maulisa
Factors affecting relationship marketing in creating customer loyalty in the hospital services business 2018 Afifi, Iqbal
A meta-analysis of customer loyalty in the banking services industry 2018 Valipour, Ali
Label size evaluation of ready-to-drink beverages based on brand knowledge assessment with brand awareness as a parameter 2018 Brillian, Marcel
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